Understanding your reports

Publano aggregates analytics data from all connected platforms and displays it in a unified dashboard per client.

What's included

• Instagram Insights — reach, impressions, followers, profile views.
• Facebook Page Insights — reach, page views, post engagement.
• YouTube Analytics — views, watch time, subscribers.
• Google Analytics 4 — sessions, users, conversions.
• Google Search Console — clicks, impressions, average position.
• Google Business Profile — searches, map views, calls, website clicks.

Data refresh

Analytics data syncs every 6 hours. The last sync time is shown at the top of the reports page.

Date range

Use the date range picker to compare any two periods. Publano calculates the change vs the previous equivalent period automatically.