What analytics data is available
Publano fetches the following metrics per connected platform:
- Instagram: Impressions, reach, profile views (daily, last 90 days).
- Facebook: Page impressions, page reach, engaged users (daily, last 90 days).
- YouTube: Views, watch minutes, likes, comments, subscribers gained/lost (daily, last 90 days).
- Google Analytics 4: Sessions, users, pageviews, engagement rate, average session duration, bounce rate (daily, last 90 days).
- Google Search Console: Clicks, impressions, CTR, average position (daily, last 90 days).
- Google Business Profile: Impressions, calls, direction requests, website clicks (daily, last 90 days).
LinkedIn and TikTok analytics are coming soon — they require additional platform API approvals.
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