Getting Started
How Publano works
Publano is a social media operating system for agencies and small businesses. It lets you manage multiple clients, conne…
Setting up your workspace
When you first sign in to Publano, you are prompted to create a workspace. Give it a name and select your timezone — the…
Inviting teammates
Go to Settings → Members and enter the email address of the person you want to invite. Choose their role — Owner, Admin,…
Connecting Platforms
Supported platforms
Publano currently supports the following platforms for publishing and analytics:…
Connecting Instagram & Facebook
Open a client's detail page and click Connect platform → Instagram or Facebook. You will be redirected to Meta's login a…
Connecting LinkedIn
Open a client's detail page and click Connect platform → LinkedIn. You will be redirected to LinkedIn's OAuth flow.…
Connecting TikTok
Open a client's detail page and click Connect platform → TikTok. You will be redirected to TikTok's OAuth flow.…
Connecting Google platforms (GA4, Search Console, GBP)
Open a client's detail page and click Connect platform → Google Analytics 4, Google Search Console, or Google Business P…
Reconnecting an expired connection
When a platform token expires, the connection status changes to Token expired and scheduled posts for that connection wi…
Creating & Scheduling Posts
Creating your first post
From the Content page, click New post. You will be taken to the post creation flow.…
Scheduling posts
When creating or editing a post, select a date and time in the Schedule section. All times are in the timezone set on yo…
Post types and supported formats
Publano supports five post types. Each type maps to platform-specific formats automatically:…
Managing media
When you upload media in the post creation flow, files are stored securely on Publano's media server (Cloudflare R2). Th…
Approvals & Collaboration
How the approval flow works
Posts go through a state machine: Draft → Awaiting Approval → Approved → Scheduled → Published.…
Roles and permissions
Publano has four roles within a workspace:…
Comments and tasks on posts
Every post detail page has a comment thread. Team members can leave comments, reply to each other, and add tasks.…
Reports & Analytics
Understanding your reports
Publano's Reports page shows analytics for each client across all connected platforms. Data is synced every 6 hours from…
Exporting reports as PDF
On the Reports page, click Export PDF in the top right corner. Publano generates a branded PDF report from the current a…
What analytics data is available
Publano fetches the following metrics per connected platform:…
Account & Billing
Publano plans and pricing
Publano offers four plans: Starter, Team, Agency, and Agency Pro.…
Changing or cancelling your plan
To upgrade your plan, go to Settings → Billing and click Upgrade. You will be guided through the checkout flow.…
Updating your profile and language
Click your name in the bottom left of the sidebar to open Account settings. Here you can update your display name, chang…
Troubleshooting
Post stuck in Queued or Dispatching state
If a post stays in Queued or Dispatching for more than a few minutes, the most common causes are:…
Connection showing Token Expired
Platform OAuth tokens have a limited lifetime. Meta (Instagram/Facebook) and LinkedIn tokens last 60 days and cannot be…
Analytics data not updating
Publano syncs analytics data every 6 hours. If you just connected a platform, wait up to 6 hours for the first data to a…
Post shows Publish Failed
A Publish Failed status means Publano attempted to dispatch the post but the platform API returned an error that could n…
Contact support
We typically reply within one business day.